![]() The writer’s persuasive style of writing has made this book a blend of creativity and intellect. The book is a behavioural analysis of economics and human psychology and covers the topic very interestingly. Predictably Irrational is an outstanding journey of emotional as well as rational thinking. ![]() ![]() It is surely irrational to say that there are hidden forces in nature that shape our decision, however, saying this bold statement wouldn’t be wrong in one way or another. The question that arises here is what is our instinct and why does it guide us to do a certain thing and take a certain step?ĭan Ariely has solved this mystery in his book Predictably Irrational: The Hidden Forces That Shape our Decisions.The human mind is surely complex and most decisions we take are often influenced by real life events or something that relates to the decisions. Whether we decide a particular thing, or select a single option from a number of available options, we think a lot and do what our instinct tell us to do. It is quite an extraordinary thing to say that human decisions and normal life matters are shaped and carved by hidden forces. ![]()
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